The warmth of the beach is sweeping the streets of Baltimore as LoveTagLA releases its exciting and much-anticipated spring 2012 line. “I’m a huge beach lover, so I was picturing what kinds of things I would see on a boardwalk in the summer, and immediately thought of American Apparel tank tops,” owner and graphic designer Lauren Roepcke said. “LoveTagLA is beachy, but still urban and considered streetwear, so we tried to mix the two.” And this vision has definitely come to fruition — the new line is an amalgam of trendy colors and designs, featuring bright neons and bold solid colors, graphics of surfer-style sunglasses, and tank tops and v-neck shirts to help you keep cool this season. 

It’s the latest in LoveTagLA fashion, but that’s not all we have to offer. The spring season has brought many more talented musicians and artists from all spectrums of the music world who have joined the LoveTagLA family and are now proudly rocking the LoveTagLA designs. Be sure to come out to their shows to buy some LoveTagLA gear — we may be based in Baltimore, but our musicians come from all over the east coast, and we are steadily building a west coast following as well. “Having people in California know who we are would be incredible,” Roepcke said. “We have a lot of shows coming up this summer that we will be selling at, so we’re really excited for that, and already trying to organize for the summer shenanigans.”

From rappers to rockers, from east to west, the spring season is kicking off with a bang. But as bright as the present is for LoveTagLA, the future looks even more promising. Don’t forget to purchase your own LoveTagLA gear from the new spring line and, for the latest in LoveTagLA news, follow us at twitter.com/LoveTagLA.

-Maren G.